How to build a beer brewery?-The first step: determine the consumer group and region
Craftsmanship is developing towards regionalization and diversification. Each region has its own unique characteristics, and each consumer group has its own preferences. When the region is determined, the sales market is determined, and the consumer group is determined to lock the target group. Do you want to sell to people aged 20 to 30, or to people aged 30 to 50, whether you want to sell to the masses or to a certain segment, these determine your product.
How to build a beer brewery?-Step 2: Market research
Determine the region and consumer groups, and then analyze and investigate the market. Find out the characteristics and needs of the target population and determine the direction of your own products. This is the role of market research.
What kind of wine does the target group like to drink? Old gluttons may prefer cutting-edge goods, Xiaobai may prefer basic models, female people may prefer fruity beer, and health-conscious people may prefer non-alcoholic beer. In addition, what kind of packaging is more popular, and what kind of packaging is more suitable for the temperament of the consumer population, these are all questions that must be resolved in the survey.
How to build a beer brewery?-Step 3: Determine the distribution channel
What kind of channel is used to deliver to consumers? This determines the speed and breadth of the brand's market share. The matching of distribution channels with regions, consumer groups, and market surveys also affects subsequent brand operations. After products reach consumers, distribution channels are the most direct way to better meet consumer needs and receive consumer feedback faster. Therefore, every investor who is determined to establish a branded factory must determine his strongest channel at this stage, whether to choose a dealer model, a direct sales model, or other models, and plan ahead.
How to build a beer brewery?-Step 4: Determine the product system and product packaging
If the above three points are done well, the product system and packaging of the future factory will be basically determined. Massive products, profitable products, and benchmark products form a product matrix that maximizes profits, meets the tastes of people at different levels, and ensures the diversity and adaptability of product varieties.
Product packaging should be designed according to the attributes of the consumer group, in line with consumer temperament, and at the same time, whether it matches the distribution channel, such as e-commerce, do not use bottles alone, bottled will increase costs, while cans and 1L cans can save money cost.
How to build a beer brewery?-Step 5: Determine the preliminary opinion of the price system
The price system is not only the price sold to consumers, but also includes raw material prices, processing costs, ex-factory prices, prices to distributors at all levels, and profits at all levels, to ensure that each link and role can be profitable and desirable; if it is Direct sales channels need to remove the intermediate links and consider the price directly from the factory to the store or individual. This is closely related to the estimated sales volume and distribution channels of the market.
The preliminary opinions on the formation of the price system in this way are preliminary opinions because they are all planned under relatively ideal conditions and have not yet undergone market research and verification.
How to build a beer brewery?-Step 6: Re-investigate the market
The purpose of conducting market research again is to verify whether the overall plan is in line with the interests of the market and all links, and only after testing can it provide a guarantee for market execution. Compared with the first market survey, this market survey is more detailed and accurate. Various groups of people including distributors, merchants, and consumers, including product tastes, packaging, and prices, need to be investigated to obtain The most authentic data and feedback of the product.
How to build a beer brewery?Step 7: Establish a core sales team
In fact, the above six steps are completed by core sales personnel with rich market experience. On this basis, it is also necessary to form a professional sales team. Fang put forward a request to build an ideal factory that meets market demand. Just like a relay race, on the day the products leave the factory, the distribution channels are ready, and the market demand has been opened. Only in this way can the products have a market and the factory have a way out.
All in all, building a brand-type and product-type winery is not a simple matter. Some friends always think that there is a shortcut, but they don't pay attention to it ideologically, and they often step on pits in actual operation. This is undesirable. There is no key to building a factory. The most important thing is to have a correct attitude, be down-to-earth, and follow the above seven steps, and you will surely gain something.
Craft brewery equipment is widely used in medium breweries and beer pubs. It can brew pale lager, amber lager, dark lager, ale and etc at proper temperature with different raw material.More >>
A complete set of 500L beer equipment consists of malt crushing system, saccharification system, fermentation system, steam system, refrigeration system, CIP cleaning system, pipeline system, etc. 500L brewing beer equipment is generally used in commercial, restaurants, bars, barbecue shops and other places.More >>
100L beer equipment can be used in home brewing and business. Each batch can produce 100L beer, and two batches can be made every day, up to 200L beer. If you are at home, you can produce beer every few days. If it is commercial, first of all, it is necessary to determine how many liters of beer are produced a day. The 100L beer equipment can produce up to three batches a day, but considering the labor intensity, it can produce up to one or two batches a day. The number of fermentation tanks is determined according to the amount of beer produced.More >>
Small beer equipment is generally divided into two types, one is small household simple equipment, and the other is commercial beer equipment. Small household simple equipment generally refers to 30l-100l, with small floor area, convenient operation and relatively simple technology. Commercial beer equipment generally refers to 300l-2000l beer equipment. Now the popular fine brewing beer equipment in the market is made with this equipment.More >>
The 100L micro beer equipment belongs to a small beer brewing system. Small space, high degree of automation, simple and easy to operate. The mash process is electric heating, which is generally equipped with two device specifications (mashing+lautering + boiling+whirlpool), with ice water tank, plate heat exchanger, wort oxygenator, wort pump, etc; The fermentation process is automatically controlled by PLC, and 6 fermentation tanks are generally configured according to the standard. It belongs to self entertainment beer brewing equipment.More >>
If you are planning to build a brewery, you must consider the turnkey beer project. What is the whole turnkey beer production line like? Which manufacturers can do a good job in this beer production line? What problems should we pay attention to? The beginning of a new project certainly requires a lot of preparatory work and a lot of problems. Many times, it is very difficult. This professional problem should be solved by a professional company. We can provide you with the turnkey work of the whole beer project, with more than 60 years of production experience.More >>
Beer, as the most favorite beverage of the public, has a large sales volume, especially in bars, restaurants, tea restaurants, shopping malls, supermarkets and other places. More and more people try to brew beer by themselves, especially with a certain customer base. The price of commercial beer equipment has become a problem for everyone to consider. How much does it cost to buy a set of commercial beer equipment? The models and sizes of commercial beer equipment vary greatly, ranging from 100L to 2000L; In terms of technical configuration, there are low configuration, standard configuration and high configuration; From the control system, there are semi-automatic, full-automatic, etc. These factors affect the cost of commercial beer equipment.More >>
In this article, we will learn about electric brewing systems.When opening a brewery,a key decision is which brewery heating option to choose.The three main brewery heating options to choose from are electricity,direct fire and steam.
Determining the best option for you is not easy, and there are many factors at play.The first heating solution we will see is electric, and this option is usually used for smaller wineries as it is usually the cheapest installation option.
As a popular drink, more and more people like to brew beer. How is beer brewed? According to beer concentration, it is divided into high concentration beer, medium concentration beer and low concentration beer. According to the production mode, it is divided into: fresh beer, pure draft beer and cooked beer. No matter what kind of beer, the beer brewing system is divided into: malt crushing system, saccharification system, fermentation system, CIP cleaning system, refrigeration system, control system, filling system and water treatment system.More >>
As one of the oldest beverages in the world, beer has a history of 4000-5000 years. It uses malt as the main raw material, adds hops, and is brewed by yeast. Craft beer is actually an innovation movement in the beer industry. Behind it is the rise of the young consumers born in the 80s and 90s. They have higher requirements for consumer experience, personalization and diversification.More >>
For beer equipment, each customer has different requirements. We have talked about what equipment beer equipment needs, how to choose beer equipment, and what is the most suitable scheme? According to the different needs of each customer, today we will talk about the additional configuration of beer equipment, so that we can use it better and more conveniently to brew higher quality beer.More >>
As the core of the whole beer equipment, saccharification system is the key to brewing beer, so how to choose the saccharification system suitable for you? As we all know, the saccharification system is divided into four steps: saccharification - Filtration - boiling - spin sedimentation. In order to achieve the desired effect in each step and save cost, the combination of saccharification system is very key.More >>