In addition to the driving force of consumption upgrading, the popularity of craft beer also needs the help of young people. For all industries, seizing the young is seizing the future. This view also applies to the beer industry. Nowadays, young people's demand for personalization and diversification is higher and higher. At present, the main consumers of craft beer are post-80s and post-90s men, who have higher requirements for beer quality. In addition, people's health awareness is constantly enhanced, and the consumption demand of "drink less but drink well" is increasingly strong. A black beer lover believes that drinking craft beer represents a healthier lifestyle, which encourages people to pay attention to communication when drinking instead of just drinking a lot. In addition to more health, the net red property of craft beer has also attracted the attention of many young consumers. On the one hand, the new level of consumption, business people based on high-quality consumer demand, craft beer can be used as a label attribute goods. On the other hand, based on good-looking and delicious, craft beer can be used as a carrier of emotional expression and personality appeal of young people.
The beer market will contract at an annual rate of 2%. By 2021, beer sales will be reduced by nearly 16 billion liters compared with 2009. Although the industry was generally not optimistic about this view at that time, at present, in the era of oligopoly with strong brands, it has become the consensus of the industry that beer production is difficult to recover. In the stock competition environment of gradually stable output and industry structure, the upgrading of beer product structure and profit demand has become the focus of industry development.
Throughout the entire beer industry, the giants are upgrading their products and laying out high-end products. This high-end is not only reflected in the price range, but also in the beer's alcohol content and original wort concentration. As a representative of the high-end category of beer, craft beer has been gradually favored by enterprises and consumers in recent years, and the overall market is rising at a compound growth rate of 40%.
It is inevitable that the market share of some industrial beer will be replaced by craft beer. Take the mature beer consumption of the United States as an example, the market share of craft beer has accounted for more than 20%. At present, this figure is only 3% - 5% in the global market, and there is great room for future development.
1. Different liquor making materials
Craft Beer: generally only malt, hops, yeast and water are used for brewing. One of the definitions of modern craft beer in the United States, the birthplace of modern craft beer, is that at least one of the main products or more than 50% of the products sold do not use auxiliary materials for brewing. Even if accessories (such as spices, fruits, nuts, and maybe some rice and corn) are used, the purpose should be to increase a certain style rather than reduce the flavor of beer. In addition, the role of hops is often very important in craft beer, including spice flavor, flower flavor, rosin flavor, citrus flavor, herb flavor and so on. Brewers like to use hops to make craft beer achieve certain characteristics.
Industrial beer: often add accessories, the main accessories are corn, rice, etc., their cost is lower than malt, in scale production can effectively reduce production costs. However, with the addition of auxiliary materials, the flavor of beer will become lighter. Of course, beer close to water flavor will be more easily accepted by the public and the market will be wider.
2. The fermentation process is different
Craft Beer: yeast works at the top of the fermentation tank, floats above the liquor, and the fermentation temperature is generally controlled at 10-20 ℃. The fermentor is usually small, and there is no filtration and sterilization after fermentation.
Industrial beer: yeast works at the bottom of the fermentation tank, sinks under the liquor, and the fermentation temperature is generally controlled below 10 ℃. The fermentation tank is large. After fermentation, filtration and pasteurization are usually used to increase the shelf life of beer.
3. The fermentation time is different
Craft Beer: because we don't need to worry too much about the cost, we often don't pay special attention to the fermentation time and don't think too much about the time cost. The fermentation time of the most traditional craft beer can be as long as 2 months, so that the beer is fully fermented, the wort concentration is higher, and the flavor is more rich.
Industrial beer: for industrial beer, time is money, so the fermentation time of industrial beer is usually only about 7 days, so the fermentation is not particularly sufficient, resulting in low concentration of wort and lighter flavor.
4. Different output
Craft Beer: low yield, high quality, characteristic, rich taste, high and low concentration. From the perspective of equipment capacity, the fermentation tank for brewing fresh beer is usually 100L, 200l, 300L and 500L, which pursues high quality taste.
Industrial beer: the annual output of industrial beer is often more than ten times or dozens of times that of a Craft Brewery. For this super large-scale production, we must reduce our own taste requirements and achieve "Popularization". The lighter the taste, the easier it is to be accepted by most people.
5. Different styles
Craft Beer: it can be brewed in different styles, such as wheat beer, heavy black beer, amber beer and fruit beer. There are nearly 100 styles of craft beer in the world. These craft beers have strong aroma, high content of wort, thick and full taste, and high price.
Industrial beer: in order to unify the taste of the finished product, the brewing process and style of industrial beer are usually single, with the characteristics of light taste, more bubbles, low concentration of wort, less hops and low alcohol content, lower cost and lower price.
Craft Beer: generally from 300L to 2000L, small output, belongs to small and refined equipment, but also according to the customer's site, specific brewing process to determine the model, size.
Industrial beer: generally large output, need to be installed on site
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When you want to be a restaurant, bar or barbecue shop and need to serve refined beer to attract customers, there will be a lot of preparation. First of all, brewing technology is necessary, and a process suitable for local taste is essential. Secondly, beer equipment must be considered. To brew good beer, a suitable equipment with high quality and low price will also be necessary. How to find a good device? Do not know this manufacturer, so many mixed manufacturers, which one to choose? Which model does the beer equipment use? If you choose the large one, the daily output will not reach, resulting in a waste of resources. If you choose the small one, the daily output will be too small to meet the daily demand.More >>
The all in one brewpub brewing equipment is made of food grade 304 stainless steel. It provides turnkey projects from selecting high-quality large malt to malt crushing system, mash system, fermentation system, CIP cleaning system, control system, filling system, etc.All in one beer equipment belongs to micro beer equipment, which is mainly sold in bars, restaurants, hotels, barbecue shops and other places. The equipment has small volume and compact structure. The shape of beer equipment can also be designed according to the decoration in the store, so as to integrate the appearance of the equipment with the style in the store, improve the style of the store and attract consumers.More >>
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Brewing beer equipment is generally divided into household and commercial two types. It can also be divided into different production requirements. Generally speaking, the production demand for household use is small, and the all-in-one machine is relatively more. The commercial ones are divided into many different production specifications. The commonly used ones are 300L, 500L and 1000L. The function is more powerful than that of the household, and there is also an all-in-one machine.
The quality of handmade craft beer is closely related to the manufacturers of beer equipment. So it's very important to choose the right beer equipment, which is why we will pay attention to the ranking of beer equipment manufacturers. Of course, the ranking of beer equipment manufacturers depends not only on the quality of beer equipment, but also on the strength, service, after-sales and other aspects. If these aspects are done very well, it is a beer equipment manufacturer worthy of our cooperation.More >>
With the development of science and technology, there are many kinds of craft beer equipment manufacturers. Different manufacturers have different production technology and different materials, which makes the price of products uneven. It is suggested to choose the one with high cost performance rather than the one with low price. So how do we choose craft beer equipment according to different production scale?More >>
Product quality requirements: meet the standards of beer kegs cleaning and filling，the filling capacity can reach to 300Kegs per hour,Customized production, testing, cleaning and labeling devices can be selected according to customer requirements.More >>
The Role of Yeast in Brewing
By: Owen Ogletree
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The Role of Yeast in Brewing
The fascinating microscopic organism that is yeast provides a tremendous impact on beer and brewing. Yeast plays a key role in creating the distinctive aroma and flavor components that make up an impressive variety of beer styles. Without the metabolism of yeast cells, the traditional production of alcoholic beverages would not be possible.
Yeasts are single-celled organisms with a nucleus that belong to the fungus kingdom. Unlike plant cells, yeast requires no sunlight, and the organism has been the catalyst used in baking and the creation of alcoholic beverages for thousands of years. During fermentation, the primary beer yeast species, known as Saccharomyces cerevisiae, produces energy for its cellular metabolism by converting certain sugars into carbon dioxide, alcohols and fermentation by-products.
Brewers in the middle ages had no idea about the presence of yeast and the role it plays in beer production. These rustic brewers would often stir a new vat of wort with a "magic" wooden paddle inoculated with yeast cells from previous batches. Fermentation would kick in within a few hours. Thankfully, modern brewers possess an intimate scientific knowledge of yeast types, metabolism, reproduction and flavor-production characteristics.
Basically, two types of brewing yeast exist – classified originally on whether fermentation takes place at the top of the fermenter or near the bottom. Beer yeast that prefers warmer temperatures and working near the top of the fermenter is known as "ale" yeast. Bavarian wheat beer yeast is also classified as a type of ale yeast. "Lager" yeast likes to hang out at the bottom of the fermenter and thrives in colder temperatures.
Ale yeast strains ferment best at temperatures in the range of 60 to 72 degrees Fahrenheit. They are quite diverse in metabolism and in the production of fruity, spicy aroma and flavor compounds imparted to the finished beer. Think of a traditional English brewery using ale yeast in open fermentation vats at a rather cool ambient temperature. The beer ferments in just a few days, and the resulting English bitter style offers elegant notes of dried fruit, stone fruit and perhaps just a hint of butterscotch - all of which are fermentation by-products from the ale yeast.
Ale yeast has a knack for excreting ester chemicals that can be perceived as various fruit notes. Being greatly influenced by temperature, ale yeast can experience a four-fold increase in ester production as a result of increasing fermentation temperature from 60 to 68 degrees Fahrenheit. Ales fermented at extremely warm temperatures will often exhibit intense fruitiness.
If you want to make craft beer, you don't know the sales volume at the beginning, and you don't want to invest too much. Is the saccharification system an all-in-one machine or a split one? The all-in-one machine is cheap and covers a small area, so it is especially suitable for those who have just started. But I heard that the saccharification machine is not as easy to use as the split machine. I don't know how to choose. No matter which type of beer equipment is suitable, it is the best. It mainly depends on the daily output, what kind of beer to brew, the general budget, and the size of the venue to recommend the most suitable beer equipment.More >>
If your goal is simply to brew a batch of beer and consume it in one sitting with a group of friends,all you need is a brewing bucket,a bubbler,and a siphon hose, or other words,you make beer just want to drink with your family and friend,the aim or brewing beer is not to make money,so that is enougn to make beer at home.More >>
With the improvement of living standards, people have higher and higher requirements for the taste of beer. There are many flavors of craft beer, including sweet, sour, tea, fruit, and even salty and fresh, which can meet your taste buds. The reason why craft beer is increasingly coming into people's view is not only related to the upgrading of people's consumption demand, but also closely related to the current trend of high-end beer. Fang Gang, a beer marketing expert, believes that the improvement of consumption level has not only spawned high-end and diversified consumption demand, but also achieved the survival soil of refined beer. When the taste of mainstream beer tends to be insipid and the trend of low degree makes people tired of tasteless beer, some consumers will come into contact with different kinds of beer. Another manifestation of consumer demand is the increasingly obvious trend of high-end beer. Compared with ordinary beer, craft beer is more expensive, so it also benefits from the trend of high-end beer and becomes the choice of more people.More >>